At this point, I’m sure everyone and their dog has watched Emma Watson’s speech at the United Nations announcing the HeForShe Campaign. If you’re one of those few people who have not heard or seen anything, here is a quick run down. HeForShe is a campaign that wants to end gender inequality with the help of both men and women. This campaign was created by UN Women and is the first of it’s kind.
DIA Studios in New York created the logo and identity for this campaign. The logo was created by the merging of the male and female sex symbols equally.
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| See more work from this campaign HERE |
DIA did a fantastic job balancing between feminine and masculine not only with the typography but the color choices as well. They also did a great job creating social media content, such as the look for the website and app, as well as the printed/physical media that includes pins, scarves, posters, etc.
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| See more work from this campaign HERE |
Overall, I personally really like what DIA Studio created and I hope the HeForShe Campaign succeeds.
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